Nike hasn't been coy about how much it loves using augmented reality to sell hyped sneakers, since the technology can be used to fight the bots (automated systems) that are so beloved by resellers. And today, at the F8 developers conference, Facebook revealed a partnership with the sportswear giant that will let sneakerheads buy limited-edition pairs through the Messenger app... in AR. To show this feature off, Nike dropped a pair of Kyrie Irving signature shoes during the F8 opening keynote, which were dubbed the "Red Carpet" and sold out within minutes after the Facebook announcement.
